DRAFT CONCEPT — this is a sample built by Elite Integration for Fabula. It is not Fabula's live website. Nothing here is published or indexed. elitesystemsdesign.com
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Inside Fabula's Montrose shop — shelves of hats, kitchenware and gifts
317 E Main St · Montrose, CO · Since 2012

A Main Street shop worth wandering into

Fabula has been Montrose's go-to for kitchen supplies, jewelry and one-of-a-kind gifts since 2012 — locally owned and woman-operated, now also in Ridgway and Grand Junction.

Mon–Sat 10am–6pm Nationwide shipping Montrose · Ridgway · Grand Junction
What's on the Shelves

Kitchen gadgets, moon-phase jewelry, and toys kids beg for

A little bit of everything, chosen the way a friend would pick it out for you.

Fabula's Montrose storefront shelves
Our Story

Woman-owned, Montrose-grown, still on Main Street

Sonja Horn, a retired surgical nurse, opened Fabula in downtown Montrose in 2012 — back when the town had no dedicated gift or kitchen shop — and built it into a Main Street mainstay one gift, gadget and jewelry box at a time. In 2025, a call from a Ridgway property owner led her to open a second storefront, and Fabula now also has a presence in Grand Junction.

Fabula is Latin for "a story" — a fitting name for a shop where the small, local, hands-on team will help you track down the right cheese knife, the right moon-phase necklace, or the right stuffed animal for a kid who's hard to shop for.

2012Founded in Montrose
3Colorado Locations
100%Locally & Woman-Owned
Reviews

What Montrose says about Fabula

Every quote below is word-for-word from Fabula's public Google reviews.

4.8 out of 5

Across 34 Google reviews

"A phenomenal place to find gifts, toys, games, kitchen necessities, and more! Whether you're looking for a Jelly Cat, a puzzle, or a fondu pot, Fabula is going to have the perfect thing!!"

Elizabeth C.

"Very high quality items and variety. The right grandmother could spend all day here."

Ethan B.

"Nice store, lots of things. Nice people too. I'll be back for more. Thanks for being in Montrose."

Janey F.

"Awesome store! It's packed full of so many amazing things. I'll be back!"

Susan B.

Named RACC's January 2026 Member of the Month.

Ridgway Area Chamber of Commerce
Imagine What's Next

Where a shop like Fabula could go from here

A facelift is just the beginning. Here are a few things a fourteen-year-old Main Street shop could do next.

POSSIBILITY 01

An assistant that answers after close

Imagine a text line that greets shoppers after 6pm — checking stock on a Jellycat bear or a Moonglow necklace, and having a tidy list of "hold this for me" requests waiting for the team in the morning instead of a missed call.

POSSIBILITY 02

Occasion reminders that bring people back

Imagine automatic birthday and anniversary reminders for regulars — with a one-tap "reorder the same gift, gift-wrapped" option — turning a one-time Nora Fleming purchase into a yearly tradition.

POSSIBILITY 03

Review follow-up, automated

Imagine every in-store purchase triggering a friendly same-day text asking for a quick Google review — quietly building on the 4.8-star reputation Fabula has already earned.

These are ideas, not features of the current site — a glimpse of what a technology partner could build alongside the shop that's already here.

Visit

Come wander the shelves

Call the Montrose shop:

(970) 765-2274
Call Now
Mon – Sat
10:00am – 6:00pm
Sunday
Closed in Montrose · Ridgway open 11am–5pm (May–Oct)
Major holidays
Closed

Fabula — Montrose

317 E Main St, Montrose, CO 81401

Mon–Sat 10am–6pm · Sun closed

(970) 765-2274

Fabula — Ridgway

380 Sherman St Unit #5, Ridgway, CO 81432

Mon–Sat 10am–6pm · Sun 11am–5pm (May–Oct)

(970) 626-8202

Fabula — Grand Junction

Now also serving Grand Junction, plus nationwide shipping online.

Shop online →